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Floral scenography for design, fashion and business
In the worlds of design, fashion and fine craftsmanship, flowers are an architectural element that communicates a brand’s identity. I design botanical scenography for showrooms, boutiques, art galleries, hotels and corporate spaces that require an immediate visual impact, fully aligned with your brand.
With my Method of Intentional Floral Beauty, I transform the environment into a sensory experience: every arrangement is in dialogue with the product, the light, the materials and the visitor’s route, whether it is a one‑off event, a collection launch or a recurring set‑up in Tuscany and Central Italy.
My creative philosophy for brands, spaces and companies
The experience gained in complex venues such as the Uffizi Gallery or Palazzo Vecchio has taught me the utmost respect for places and the importance of detail. I bring this same precision to every corporate and creative project: whether it is a collection launch, a representative event, a temporary exhibition or the floral restyling of a commercial space in Florence, Tuscany and Central Italy.
For corporate projects I always work in dialogue with the events, PR or marketing department, or with the agency in charge of the event, so that the floral design is fully integrated into the overall plan, without surprises or overlaps.
Tailor‑made floral solutions for your brand
I work with showrooms and boutiques, creating periodic installations and floral styling for windows and interiors, including micro-scenography for corners and product displays. I support corporate events — company dinners, product launches, press presentations, meetings and conferences — with decorations consistent with the brand tone. For fashion shows and collections I provide floral interior styling for backstage areas, runways, and collection presentations. And for photo and video sets I offer botanical support for editorial campaigns, ADV and video productions, working in dialogue with the photographer and art director.
Would you like to enhance your space or your next event with a signature floral project?
If you have a project in mind – an intimate opening, a corporate event, a showroom installation or a photo shoot – we can design together a floral solution that respects your brand, your budget and your production timeline.
Tell me what kind of space you manage (boutique, hotel, gallery, company, event venue) and what the goal of the event is: I will propose a bespoke botanical concept, clear and sustainable, created to highlight what you want to place at the centre.
Frequently asked questions
What is meant by corporate floral scenography?
Corporate floral scenography is a botanical installation designed around a brand's identity, a specific space, or a particular event. It's not generic decoration: every composition is conceived to work with the materials, the light, the products on display, and the path of the visitor through the space.
Do you work with event agencies, PR and marketing offices?
Yes — and it's the working model I prefer for corporate projects. I collaborate directly with the agency or the internal point of contact — events, PR, or marketing — to integrate the floral design into the overall plan without overlaps and without surprises on the day of the event.
What types of corporate events do you work on?
Collection launches, press presentations, formal dinners, showroom and boutique openings, fashion shows, photo and video sets, trade fairs, and recurring installations for commercial spaces. If the project requires consistency with a brand identity, I'm in my element.
Do you work outside Tuscany for corporate events?
My base is Florence and I operate mainly in Tuscany and Central Italy. For corporate projects further afield, I evaluate travel on a case-by-case basis: if the project is interesting and the budget covers travel costs, I have no problem moving.
How is the budget calculated for a corporate floral installation?
The budget depends on three main variables: the complexity of the project, the quantity of material required, and the production time involved. I don't have a standard price list because every project is different. The most effective approach is to tell me the objective, the type of space, and the budget available — at that point I can put forward three concrete solutions.
Do you use sustainable materials for corporate events?
Yes. Seasonality and the choice of authentic materials have always been part of how I work — not as a trend, but as a natural expression of how I understand quality. Depending on the project and the brand's needs, I can work with cut flowers, rooted compositions, reusable structures, or low-impact materials.
How far in advance should I contact you for a corporate event?
For structured events — product launches, fashion shows, showroom installations — the ideal is to get in touch at least four to six weeks beforehand. For more complex projects or those requiring specific materials, two months ahead is even better. The earlier we start, the better we both work.
