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Floral scenography for design, fashion and business
In the worlds of design, fashion and fine craftsmanship, flowers are an architectural element that communicates a brand’s identity. I design botanical scenography for showrooms, boutiques, art galleries, hotels and corporate spaces that require an immediate visual impact, fully aligned with your brand.
With my Method of Intentional Floral Beauty, I transform the environment into a sensory experience: every arrangement is in dialogue with the product, the light, the materials and the visitor’s route, whether it is a one‑off event, a collection launch or a recurring set‑up in Tuscany and Central Italy.
My creative philosophy for brands, spaces and companies
The experience gained in complex venues such as the Uffizi Gallery or Palazzo Vecchio has taught me the utmost respect for places and the importance of detail. I bring this same precision to every corporate and creative project: whether it is a collection launch, a representative event, a temporary exhibition or the floral restyling of a commercial space in Florence, Tuscany and Central Italy.
For corporate projects I always work in dialogue with the events, PR or marketing department, or with the agency in charge of the event, so that the floral design is fully integrated into the overall plan, without surprises or overlaps.
Tailor‑made floral solutions for your brand
Some of the areas in which I can support you with bespoke floral design:
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Showrooms and boutiques – Periodic installations, floral styling for windows and interiors, micro‑scenography for corners and product displays.
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Corporate events – Company dinners, product launches, press presentations, meetings and conferences, with decorations consistent with your brand tone.
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Fashion shows and collections – Floral interior styling for backstage areas, runways, collection presentations and lookbook shoots.
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Photo and video sets – Botanical support for editorial campaigns, ADV, video productions and on‑location shoots, in dialogue with photographer and art director.
Would you like to enhance your space or your next event with a signature floral project?
If you have a project in mind – an intimate opening, a corporate event, a showroom installation or a photo shoot – we can design together a floral solution that respects your brand, your budget and your production timeline.
Tell me what kind of space you manage (boutique, hotel, gallery, company, event venue) and what the goal of the event is: I will propose a bespoke botanical concept, clear and sustainable, created to highlight what you want to place at the centre.
