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Floral styling for photo shoots and editorials
Nature is the architectural element that transforms a set into a piece of visual art. I collaborate with photographers, agencies and brands to design floral scenography that enhances the mood of the shot and the personality of the subject.
Whether it is a fashion editorial, a commercial catalogue, an advertising campaign or an auteur portrait, my work is planned to dialogue with the light, the lens and the overall styling, both in studio and on location in Florence, Tuscany and Central Italy.
From vision to framing
Working on set means understanding production timing, the photographer’s sensitivity and the final goal of the project: editorial, catalogue, campaign, portrait. I bring my experience in floral design to serve creativity, offering consultancy from the choice of botanical textures to their precise positioning on set.
I use only selected flowers and seasonal materials suited to the light and temperature conditions, to ensure maximum durability and visual impact under studio lights or outdoors.
When I can support you
with floral styling
Some examples of projects where I can contribute with my floral styling:
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Fashion editorials – Floral sets for editorial shoots, magazines and lookbooks, in dialogue with stylists and creative direction.
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Catalogues and ADV campaigns – Botanical scenography for advertising campaigns, e‑commerce, product catalogues and still‑life photography.
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Signature portraits – Flowers and natural elements that express the personality of the subject, in studio or on location.
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Brand content and social media – Targeted floral installations for photo/video content for websites, social channels and communication materials.
Creative synergies
I strongly believe in the power of collaboration. I am open to partnerships with photographers, videomakers, stylists, art directors and brands who share a vision of excellence, in order to create joint projects that highlight everyone’s talent and produce high‑level visual content.
I can be involved from the very first concept phase, or I can join an already defined production, adapting the floral design to the needs of the set, the budget and the timeline.
Let's talk about your next shoot
If you are planning a photo or video shoot and would like flowers to become an integral part of the visual story, we can design it together.
Tell me what kind of project you have in mind – editorial, ADV campaign, catalogue, portrait, social media content – and which atmosphere you imagine: minimal, romantic, theatrical, essential.
From these elements I will build a tailor‑made floral styling proposal, clear and sustainable, balancing creativity with production requirements.
