_edited.png)
Floral styling for photo shoots and editorials
For a photo shoot, choosing flowers is not simply an aesthetic decision. Light, temperature, the length of the shoot, framing and the characteristics of the location all influence the way I select flowers, materials and compositions.
I collaborate with photographers, stylists, art directors, agencies and brands to create floral styling and botanical settings designed around the visual concept: fashion editorials, advertising campaigns, catalogues, portraits, brand content and photo or video productions.
I can be involved from the creative stage or work from an already defined concept, adapting the floral design to the practical needs of the production. I work both in studio and on location, mainly in Florence and Tuscany, and I am also available to consider projects elsewhere.
From vision to framing
Working on a set means understanding the production schedule, the photographer's approach and the final purpose of the project. Floral styling needs to work within the frame, respond to the light and fit naturally into the visual language of the shoot.
The choice of flowers, botanical elements, shapes and textures therefore depends on the actual conditions of the set: natural or artificial light, temperature, length of the shoot, setting and the visual result we want to achieve.
Whenever possible, I favour seasonal flowers and locally, regionally or nationally sourced materials, while always choosing each element for its suitability and its ability to support the creative concept.
When I can support you
with floral styling
I work on fashion editorials, catalogues and advertising campaigns, where floral design works in dialogue with styling, photography and creative direction. I create botanical settings for advertising campaigns, e-commerce and still life, as well as floral styling for portraits, brand content and social media.
Each project is developed around the frame, the light, the space and the visual identity of the production. I can develop the floral styling together with the creative team or work from an already defined concept, adapting it to the practical requirements of the set.
Creative synergies
I strongly believe in the value of collaboration. I work with photographers, videographers, stylists, art directors, agencies and brands, becoming involved at the stage that is most useful to the project: from the initial concept or once the creative direction has already been defined.
In either case, my role is to translate the idea into a floral presence that is both visually effective and practically achievable, bringing together aesthetics, the requirements of the set, production schedules, location and budget.
Working closely with the other professionals involved is part of the process: the floral styling should contribute to the overall image without competing with the creative vision of the project.
Let's talk about your next shoot
If you are preparing a photo shoot, advertising campaign, editorial or video production and feel that flowers could contribute to its visual language, tell me about the project.
We can start with a concept to develop together or work from an already defined creative direction. The first details I need are the type of project, the date, the location, the production schedule and the role you would like the floral styling to play in the images.
From this initial conversation, we can understand what is realistically achievable and how to develop the floral elements in relation to the project and its budget.
Frequently asked questions
What types of photo shoots do you provide floral styling and botanical settings for?
I work on fashion editorials, advertising campaigns, catalogues, e-commerce, still life, portraits, brand and social media content, as well as photo and video productions. The floral design is developed in relation to the concept, location, light, framing and the visual identity of the production.
​
Do you work directly with photographers, stylists, agencies and brands?
Yes. I collaborate with photographers, videographers, stylists, art directors, agencies, brands and other professionals involved in the production. I can be involved from the creative stage or join the project once the concept has already been defined, translating it into floral styling that is both visually effective and practically achievable.
​
Can you work from an existing concept or moodboard?
Yes. The initial idea does not have to come from me. I can work from an existing concept, moodboard, colour palette or creative direction, considering flowers, materials, proportions, availability, logistics and set conditions in order to bring it to life as faithfully and effectively as possible.
​
How do you choose flowers for a photo shoot?
The choice depends on the project and the actual conditions of the set: natural or artificial light, temperature, length of the shoot, location, colour palette, framing and the desired result. Whenever possible, I favour seasonal flowers and locally, regionally or nationally sourced materials, while always choosing each element for its ability to work within the visual concept.
​
Do you work on location as well as in a studio?
Yes. I work both in studios and in villas, historic residences, gardens, corporate spaces and outdoor locations. For location shoots, I consider the season, temperature, light, access, preparation time and the characteristics of the setting so that the floral solutions are suited to the actual conditions of the production.
​
How far in advance should I contact you for a photo shoot?
There is no single lead time that applies to every production. It depends on the date, complexity of the project, quantity and availability of materials, location and production schedule. If the shoot is approaching, contact me anyway: we can assess what is realistically achievable within the time available.
​
Can you work across several scenes or set changes during the same production?
Yes, when the project requires it. We can create botanical continuity across different scenes or plan specific compositions, elements and variations for individual shots. Organisation and my presence on set are defined according to the actual requirements of the production.
​
How is the cost of floral styling for a photo shoot determined?
The cost depends on the concept, the choice and quantity of flowers and materials, the number of compositions or scenes, the location, logistics, preparation time and the requirements of the production. I do not work with a standard price list: fees, collaborative arrangements and any reimbursement of materials are agreed before the work begins, according to the nature of the project.
​
Can photographs from the shoot be used in your portfolio?
When I take part in editorials, campaigns or creative projects, the availability of images documenting my floral styling and the conditions for their use are agreed before the collaboration begins. Where their use is permitted, photographs are published by Bottega dei Fiori only after the project has been officially published or released, and in accordance with agreed credits, any embargoes and any conditions set by the photographer, agency, brand or production. If images of the work cannot be used, it is important for this to be established before the assignment is accepted, as this may affect the financial terms of the collaboration.
​
