Why Choose La Bottega dei Fiori: My Way of Working Between Florence and Tuscany

La Bottega dei Fiori is an artisan floral workshop in Florence working strictly by appointment, built on a method with clear priorities: the couple's personal flowers first, then the ceremony venue, and finally the reception. No standard packages, just designs tailored to each Tuscan venue.

A workshop by appointment, not a walk-in shop

When a couple reaches out to me, they often arrive with a head full of images: a villa among the vineyards of Chianti, a hamlet in Val d'Orcia, a church in the heart of Florence, a garden glowing with lights at sunset. Behind those images is a simple question: will whoever handles the flowers actually listen to us, respect the place, and help us not overdo it? La Bottega dei Fiori is an artisan workshop, not a shop that's always open. I work strictly by appointment, so every wedding floral project in Florence gets real time and attention, without the rush of a daily counter. In my workshop you'll find buckets, worktables, material samples, sketches, it's a working space, not a display window to glance at in passing.

From the landscape to the flowers: reading a place before chasing trends

In Tuscany, the venues speak loudly: honey-colored stone, cypress trees, vineyards, cloisters, courtyards, frescoes. My job is to listen to them, not cover them up. That's why, before even talking about which flowers, I take the time to study the venue calmly: a church or a town hall, a garden or an indoor hall, a historic villa or a country farmhouse. A frescoed chapel in central Florence calls for lightness and restraint, not walls of flowers that erase the architecture. A garden in Chianti doesn't need filling in every corner, often it's enough to frame the ceremony, carry through the aperitivo table and the reception, and build an atmosphere that matches the light. In Val d'Orcia, the landscape's wide, open lines call for airier arrangements that converse with the horizon instead of closing it off. The flowers come after, chosen because they speak to the space, not because they're trending.

Restraint, budget, and sustainability: priorities first, everything else after

I'm not drawn to excess designed purely for a photo, or to arrangements that compete with a venue instead of complementing it. I'd rather have a well-considered bouquet, a carefully tended ceremony, a table that breathes, than dozens of elements that add nothing. With couples, I almost always work by priority: first the personal flowers, the bouquet, boutonnieres, and small details for those closest to you, then the ceremony venue, whether church, town hall, or garden, and finally the reception and the tables. From there, we build a wedding floral budget for Tuscany transparently, deciding where it genuinely makes sense to invest and where, instead, we can lean on the Tuscan landscape, the light, the architecture. Sustainability runs through these choices too: using seasonal flowers whenever possible, avoiding anything forced out of season, cutting waste, never filling space just for the sake of it. Sometimes we look together at whether certain arrangements can be repositioned between moments of the day, always respecting both timing and the quality of the work. Saying a well-reasoned no now and then is part of my responsibility, both to you and to the places that host us.

A direct relationship, with no overblown promises

Choosing La Bottega dei Fiori means having a direct relationship with the person designing and overseeing your floral arrangements. There's no anonymous structure with departments to navigate, you talk to the same person who'll meet you in the workshop and who'll be there, with the team, on your wedding day. I prefer clear, concrete language. If a flower isn't right for the season, I say so. If a request risks clashing with a venue's limits, I look for realistic alternatives. If the budget can't cover everything you've pictured, we work out the priorities together and build something coherent. I don't promise guaranteed “special effects” regardless of conditions, I promise real listening and design work that holds together your wishes, the reality of the venue, and a measured kind of beauty.

Between city and countryside: adapting every project to its territory

Over the years I've worked across very different settings: churches in central Florence, country parishes in Chianti, villas overlooking vineyards, tucked-away hamlets in Val d'Orcia, historic town halls, wine estates, hotels. That range has taught me how floral needs shift with the territory. In Florence, weddings often unfold in urban settings, churches, historic palazzos, hotels, where the challenge is conversing with stone, frescoes, and interior light. In Chianti and Val d'Orcia, the day stretches across outdoor ceremonies, transfers, tables set in gardens or under loggias, and that brings climate, setup timing, and the changing light of sunset into play. I never propose the same design for every venue, I adapt flowers, shapes, and quantities to the real context, so every project becomes a small map, drawn around the milestones of your day.

An invitation to talk it through, at your own pace

In the end, choosing La Bottega dei Fiori means choosing a way of working: artisan, by appointment, rooted in Florence, and at ease moving through the Tuscan hills with respect. It means accepting that flowers don't need to be everywhere, just in the right places; that landscape and architecture are allies, not backdrops to cover up; that the budget should be allocated honestly. If you're picturing a wedding in Tuscany, in a countryside church, in a historic town hall, in a villa among the vineyards of Chianti, in a hamlet overlooking Val d'Orcia, or in a hotel in the heart of Florence, we can start with a conversation. In my workshop, or remotely, we'll look together at venues, seasons, and priorities. From there, we'll build a floral project that respects your story, the places you've chosen, and the natural rhythm of the day, with no showing off, just the measure that feels most like you.

FAQ

How far in advance should we contact you for a wedding in Tuscany?

The earlier, the better, not to create pressure, but because dates fill up, and certain months, between May and October especially, book quickly. I generally work best when there's time for at least two or three meetings before the day: one to listen and set the project in motion, one to nail down the details, one to fine-tune the final choices. If the wedding is far off, almost everything can be handled remotely. If you reach out just a few months ahead, I'll check availability, and if there's room, we'll work with the time we have, without promising more than is realistic.

If the venue or date changes after we've already talked, can the project be updated?

Yes, it happens more often than you'd think. A change of venue or date shifts certain things, the season, which flowers are available, logistics, sometimes the budget, but it doesn't erase the work we've already done together. Usually we pick up from what's already emerged in conversation and adapt it to the new context. The key is letting me know as soon as possible, the more time there is to think it through, the more solutions we find without forcing anything.

Do you work alongside a wedding planner if one is already involved?

Yes, and it's often the best setup. A wedding planner with whom there's mutual respect and clear roles makes the whole process smoother for everyone, including you. I coordinate with her on logistics, setup timing, and the day's priorities. I don't need to manage everything myself, I need to understand the project well and have the space to do it properly.

Are you personally present on the wedding day, or do you send someone in your place?

I'm there myself, with my team handling the installation. The design, the creative direction, and the attention to detail on the day are always mine, I never hand that part off to anyone. It's one of the reasons I no longer take on parallel events on the same date, there's no point building a tailored project and then not being there when it matters.

Why does La Bottega dei Fiori work strictly by appointment instead of as a walk-in shop?

Because every wedding floral project, in Florence or anywhere in Tuscany, needs real time, without the rush of a daily counter. Working by appointment means being able to dedicate myself fully to listening, studying the venue, and building a design that's genuinely tailored, not standard.

How do you decide where to invest a wedding flower budget?

It starts with priorities: first the personal flowers, like the bouquet and boutonnieres, then the ceremony venue, and finally the reception and the tables. Working from that order, we build a transparent wedding floral budget for Tuscany, deciding where it truly makes sense to invest and where we can lean on the Tuscan landscape and natural light instead.