When Beauty Becomes an Experience, Not Just Decoration Since ancient times, flowers have been linked to ideas of luxury, celebration and refinement. Even today, in the most carefully curated weddings and events, they are not a simple “extra touch”, but the thread that holds together space, light and people. In my work at La Bottega dei Fiori in Florence I see them as living sculptures: forms, colours and scents capable of transforming a hall in an historic palazzo, a villa i

When a Florist Becomes an Artist Anyone who has attended a wedding where the flowers seemed to “breathe” with the couple knows that it is not just about pretty compositions. In those cases, the florist becomes something more: a flower designer, able to weave together technique and vision. In my work at La Bottega dei Fiori in Florence I always start from an idea of intentional beauty: I do not simply place peonies, garden roses or branches of Tuscan olive, but I look for a n

A Small Gesture That Reveals a Way of Seeing the World In my Bottega dei Fiori in Florence, I often find myself observing those who come in, write, or ask for a bouquet or an arrangement for a special moment. Over time I have understood something simple: anyone who chooses flowers, in any form, is cultivating a certain way of looking at the world. It is not a purchase of necessity; it is a choice of spirit. Pausing over a petal, a shade of colour, a scent means allowing your

Maria de' Medici, daughter of Grand Duke Francesco I Medici and Joanna of Austria, marries by proxy Henry IV of Bourbon, King of France. Jacopo Chimenti da Empoli Le nozze per procura di Maria de’ Medici When Florence Invented the “Scenographic Wedding” Long before weddings appeared on Instagram, Florence had already written one of the most spectacular chapters in the history of marriage celebrations. On 5 October 1600, the proxy wedding between Maria de’ Medici, daughter of

Nannina married the humanist man of letters Bernardo Rucellai on June 8, 1466. Nozze dei Medici -Nanninna Corredo_Nannina Nannina de Medici A Florence That Invents Wedding Magnificence On 8 June 1466, Florence witnessed one of the most extraordinary weddings in its history: the marriage between Nannina de’ Medici, daughter of Piero the Gouty and sister of Lorenzo the Magnificent, and the humanist Bernardo Rucellai. It was not merely the union of two powerful families; it was

Ricevimento nel giardino di una Villa Toscana A Question of Style and Values A truly sustainable floral design is not just a passing trend. It is a stance – a pact between the couple and those who, like me, give shape to their day. It means asking not only “How beautiful will our wedding be?” but also “What trace do we want to leave in the place that is hosting us?” At La Bottega dei Fiori in Tuscany, sustainability is not a slogan, but a way of working that weaves together