Fiori di stagione per la promessa di Matrimonio An Intimate Moment That Deserves a Beautiful Frame For many, the engagement promise is “just” a bureaucratic step. In reality, it is the first official yes to a life together, shared with witnesses and the people closest to you. It is a more intimate day than the wedding itself and, precisely for this reason, often a more authentic one – less filtered by the emotion of the big event. In my work as a floral designer in Florence

Botanical Festoons: A Bridge Between Renaissance Art and Today’s Weddings Often, walking through Florentine courtyards or looking up in historic Tuscan villas, we encounter painted or sculpted festoons and almost take them for granted. For many couples arriving for a wedding in Tuscany, they are love at first sight: garlands of flowers, foliage and fruit that still seem alive.Derived from the Latin festus – “day of celebration” – festoons are natural architectures that speak

Beyond the Quote: What Truly Lies Behind Floral Design Planning a wedding in Tuscany is a journey made of choices, dreams and numbers. Often, when couples compare quotes for floral design, attention stops at the final figure. And yet, the value of a botanical project is not measured only in its price, but in everything that is not immediately visible: listening, studying the venue, researching the right varieties, the experience that allows a scenography to withstand time, li

When Beauty Becomes an Experience, Not Just Decoration Since ancient times, flowers have been linked to ideas of luxury, celebration and refinement. Even today, in the most carefully curated weddings and events, they are not a simple “extra touch”, but the thread that holds together space, light and people. In my work at La Bottega dei Fiori in Florence I see them as living sculptures: forms, colours and scents capable of transforming a hall in an historic palazzo, a villa i

When a Florist Becomes an Artist Anyone who has attended a wedding where the flowers seemed to “breathe” with the couple knows that it is not just about pretty compositions. In those cases, the florist becomes something more: a flower designer, able to weave together technique and vision. In my work at La Bottega dei Fiori in Florence I always start from an idea of intentional beauty: I do not simply place peonies, garden roses or branches of Tuscan olive, but I look for a n

A Small Gesture That Reveals a Way of Seeing the World In my Bottega dei Fiori in Florence, I often find myself observing those who come in, write, or ask for a bouquet or an arrangement for a special moment. Over time I have understood something simple: anyone who chooses flowers, in any form, is cultivating a certain way of looking at the world. It is not a purchase of necessity; it is a choice of spirit. Pausing over a petal, a shade of colour, a scent means allowing your