When flowers are “too much” and when they are simply right At corporate events it is quite common to see flowers used as if the setting were a wedding: very tall arrangements, important volumes, colours that immediately steal the spotlight. The risk is clear: hidden logos, screens partially covered, guests who can no longer see each other properly across the table. In these cases, flowers end up disturbing the company’s message instead of supporting it.A floral design conceiv

One Wedding, Many Languages: How Place Shapes the Flowers When you imagine a wedding in Tuscany, it is easy to think of flowers as one single, large set: bouquet, ceremony, reception. In reality, the place and the type of rite deeply change the way flowers can tell your story. A church in the centre of Florence, a town hall room overlooking an ancient square, a garden among the Chianti hills or a village in Val d’Orcia all ask for different languages, even if your favourite

Starting From a Different Question: Where Do Flowers Really Matter? When you begin thinking about flowers for a wedding in Tuscany, it is easy to get lost among images of spectacular arches, tables overflowing with arrangements and flower‑lined corridors everywhere. In reality, especially if you want to respect your budget and reduce waste, the most honest question is another: where do flowers really make sense? And where, instead, can you choose restraint, without taking an

Why a Winter Wedding Can Be a Precious Choice When people think of Tuscany, they often picture summer weddings: vineyards at sunset, outdoor tables, wildflowers. And yet, a winter wedding – in the Chianti hills, in a villa near Florence, in a village in Val d’Orcia or in a hotel overlooking an historic square – can offer a different kind of beauty: more intimate, more gathered, made of soft light, less predictable seasonal flowers and atmospheres that invite people to stay c

Where Do We Start When Thinking About Flowers? When a couple comes to my workshop in Florence, the first question is almost always: “Where do we begin?”. The temptation is to start from saved images on Instagram or Pinterest, but the real starting point lies elsewhere: in the way your wedding day unfolds and in the venues you have chosen. We begin by walking through the day together, from the bride’s arrival to the cutting of the cake. We look at church or town hall, villa

When Wedding Planner and Floral Designer Speak the Same Language When people think about organising a wedding in Tuscany, the first figure that comes to mind is often the wedding planner: the person who holds together suppliers, timing, venues and guests. Alongside her, however, almost always works a silent ally: the floral designer, who turns the wider project of the day into flowers, colours and materials. In a region like Tuscany – with historic villas near Florence, Chi