The Bottega dei Fiori Blog

For a destination wedding florist in Tuscany working with international couples, the task is to translate floral traditions and rituals from different countries into a form that speaks to the Tuscan landscape, without losing their authenticity. A ritual that crosses borders A wedding is never just a date and a ceremony. It's a weave of gestures, symbols, and traditions that shift from country to country, but that always share one thing in common: flowers. Everywhere in the wo

A successful corporate event isn't remembered only for what was said, but for what was felt in the air. The light, the space, the materials — and the flowers, when they're there, and when they've been chosen with intention. Over the years I've worked on very different corporate events: vernissage openings, gala dinners, conventions, product launches. Every time, the starting point is the same: understand who the company is, what it wants to communicate on that specific occasi

There are places that never stop surprising you. Tenuta Argiano, in the heart of the Brunello di Montalcino territory, is one of them. Every time I arrive and pass through the gate, the Italian garden is waiting — its precise, silent geometry, perfectly clipped boxwood hedges, pale gravel, cypress trees rising toward the sky like green stone sentinels. This place already has everything it needs. My job is to understand what to add, and more importantly, how to add it without

An intimate guest list, a different role for flowers In recent years, also here in Tuscany, more and more couples have been choosing micro‑weddings and intimate ceremonies: few guests, sometimes only close family and a handful of friends, gathered in a villa in the Chianti hills, in a village in the Val d’Orcia, in a small room in the centre of Florence. It is not a “reduced version” of a traditional wedding; it is a different way of living the day, closer, quieter, with gest

Flowers in real life, before they appear in the feed Today, almost every wedding in Tuscany also lives on social media: Instagram stories, reels, carousels of photos showing churches in Florence, villas in the Chianti, villages in the Val d’Orcia, gardens at sunset. Flowers are often at the centre of these images, but what appears online does not always match reality: filters, altered colours, installations created only for a single shot.In my studio in Florence, I try to fol

Starting from the ceremony, not just from the colour When I think about flowers for a wedding in Tuscany, I do not start only from colour or season, but from the language of the ceremony itself. A civil wedding in a town hall in Florence has a very different rhythm and set of rules compared to a symbolic ceremony in a garden in the Chianti, just as a religious wedding in church followed by an outdoor celebration calls for a project that can hold together several ways of sayin