Let trends inspire you, without losing yourselves or the landscape Every year the “it” colours change, new installations fill social media, the same keywords keep coming back: neutral palettes, warm tones, total white, velvet, dramatic arches. Couples who plan a wedding in Tuscany – between Florence, the Chianti, Siena and the Val d’Orcia – often arrive at the studio with a folder full of images and an unspoken question: how can we follow trends without losing who we are and

Start from the villa, not from a photo found online When a couple comes to my studio with a photo saved from Pinterest, my first question is usually something else: where will the wedding take place? A villa overlooking the Chianti hills, a castle in the Val d’Orcia, a historic residence in the heart of Florence do not speak the same language, neither in terms of architecture nor light. If flowers truly want to be part of the story, they must first enter into dialogue with th

An elopement is not a “mini wedding” An elopement in Tuscany is not just a smaller version of a traditional wedding. Very often it is only the couple, with few or no guests. The day moves between a villa in the hills, a stone village, a vineyard at sunset, perhaps a stretch of coastline or a cypress avenue. In this context, the bouquet is not something that rests quietly on a table: it is always in hand, always in the frame, at the centre of hugs, walks and constant changes o

When flowers are “too much” and when they are simply right At corporate events it is quite common to see flowers used as if the setting were a wedding: very tall arrangements, important volumes, colours that immediately steal the spotlight. The risk is clear: hidden logos, screens partially covered, guests who can no longer see each other properly across the table. In these cases, flowers end up disturbing the company’s message instead of supporting it.A floral design conceiv

One Wedding, Many Languages: How Place Shapes the Flowers When you imagine a wedding in Tuscany, it is easy to think of flowers as one single, large set: bouquet, ceremony, reception. In reality, the place and the type of rite deeply change the way flowers can tell your story. A church in the centre of Florence, a town hall room overlooking an ancient square, a garden among the Chianti hills or a village in Val d’Orcia all ask for different languages, even if your favourite

Starting From a Different Question: Where Do Flowers Really Matter? When you begin thinking about flowers for a wedding in Tuscany, it is easy to get lost among images of spectacular arches, tables overflowing with arrangements and flower‑lined corridors everywhere. In reality, especially if you want to respect your budget and reduce waste, the most honest question is another: where do flowers really make sense? And where, instead, can you choose restraint, without taking an