Looking Beyond the Petal When we talk about flowers and weddings in Tuscany, the word “sustainability” appears more and more often. But what does it really mean, in practical terms, to choose a sustainable floral project for your wedding in Florence, in Chianti or in Val d’Orcia?In my workshop in Florence, sustainability is not a slogan, but a daily way of working. Every stem that enters the studio carries a story: where it comes from, who grew it, what kind of footprint it l

The Desire for Something Real We live immersed in screens, surrounded by flawless images and endless filters. Perhaps for this very reason, when it comes to the wedding day, many couples feel the opposite need: to breathe something truly authentic. In a wedding in Tuscany, real flowers are not just an aesthetic choice; they are a way of bringing the senses, breath and presence back to the centre.An artificial flower is an extension of the artificial world we often try to esca

Beauty That Goes Beyond the Bouquet Something is changing in a profound way in weddings in Tuscany. Flowers are no longer just a “pretty backdrop” for the photos; they are becoming part of a broader, more conscious choice. More and more couples, especially when they plan a wedding in Tuscany or an intimate elopement between Florence, Chianti and Val d’Orcia, are not only asking which bouquet will look best in photos, but where those flowers come from, who grew them, and what

When Flowers Speak Your Brand’s Language In corporate events, flowers are not an “extra”, but one of the very first messages your guests receive. A carefully styled entrance, a stage prepared with intention, a harmonious conference room say much more than we might think: they tell who you are, what kind of experience you want to offer, and how much you care about every detail.As a floral designer in Florence, I work with companies and institutions that choose Tuscany to pres

When a Flower Changes the Way a Room Breathes In a fast, overstimulated world, finding a corner of peace has become essential. Flowers are much more powerful allies in this than we might imagine. In a home in Florence, in a hotel room in Tuscany, in a room prepared for a wedding, a bouquet of real flowers changes not only the aesthetics, but the way we breathe and how we feel. In my work as a floral designer, I often witness the same scene: a bouquet arrives, and the energy

The city that blossoms every year, between art, nature and beauty There's one season that more than any other captures the soul of Florence: spring. A time of rebirth, of colors and scents that have been intertwined with the city's identity for centuries. In this article, we take you on a journey into the floral heart of Florence, through history, art, and symbolism, to discover how flowers—especially the lily—are an essential part of its spirit. The flowery myth of Florenti