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The Bottega dei Fiori Blog


From Desire to Reality: How to Design Your Signature Event
Designing a signature floral event in Florence always starts with a conversation, not a catalogue: the essence of the event, the atmosphere, the colors, the venue, and the number of guests are the fixed points every tailor-made proposal grows from. Before the flowers: sharing a vision A signature event isn't born from a catalogue of arrangements, it's born from a shared vision. Whether it's a wedding, an intimate anniversary, or a special occasion, the first step isn't choosi


The Art of Restraint: How to Make Your Tuscany Wedding Truly Yours
“My home, my home, however small you are, you're a castle to me.” This old Italian saying gets to the heart of how I work at Bottega dei Fiori. In thirty years as a florist in Florence, I've learned that a wedding's beauty has nothing to do with its size — it comes from the balance between space, light, flowers and people. A Tuscany wedding can take place in a sprawling hillside villa or in a small, intimate hamlet: what matters is finding the right measure, the one that lets


The Invisible Work Behind Perfection: Why a Floral Design’s Value Goes Beyond Its Price
The value of a wedding floral design in Tuscany isn't measured by the price of the flowers, but by everything that stays invisible: the design work, the logistics, the handling of the unexpected. Two different quotes rarely offer the same thing. Beyond the quote: what's really behind a floral design Planning a wedding in Tuscany is a journey made of choices, dreams, and numbers. Too often, when comparing wedding flower quotes in Florence, attention lands only on the final fig


Soul against Plastic: Why Real Flowers Always Win
The Magic of Nature in a Tuscan Wedding We live in a time when almost everything can be replicated: filtered images, prefab scenography, “perfect” spaces that feel a little cold. Even in the wedding world, silk, rubber and plastic flowers have appeared, promising to last forever. But in a living landscape like Tuscany, among rolling hills, villages and historic villas, does it really make sense to surround ourselves with imitations? In my work as a floral designer in Florenc


The Rose and The Little Prince: What Is Essential Is Invisible to the Eye
The Rose, Between Literature and the Workshop In Antoine de Saint‑Exupéry’s tale, the Little Prince’s rose is not just a flower: she is a beloved presence, fragile and capricious, asking for time and attention. In my work at La Bottega dei Fiori in Florence I often recognise myself in this image: spending hours selecting, caring for and protecting every bud. The rose is one of the most used flowers in weddings, but when it is chosen with the heart and placed inside a precise
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